“Blue Press” is a publishing house that produces different types of puzzles, such as crosswords, sudoku, nanograms, word searches. The task was to create a recognizable and logically constructed visual system capable of attracting both adult and children's audiences. The inspiration was a ballpoint pen, often used to solve puzzles. With its help, the main identifying element was created, namely illustrations reminiscent of chaotic sketches.
The images on the covers are not completely random, they correspond to the answers to one of the crossword puzzles inside, the number of which the client will be able to mark on the cover after solving the entire magazine.
A 3d model was developed for an exhibition stand that could be located, for example, in a supermarket, bookstore or train station.
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